LAUNCH DM PACK & VIP TEST DRIVE INVITATION
With the launch of the new 308CC GT100 Peugeot wanted to build awareness of its new style direction. To achieve this we sent 1,000 prospects an exclusive personalised invitation to attend a VIP test drive event at one of five luxury country retreats. A limited edition art book and gift pack were also included in the event.
Design / Typography / Retouching