ON GROUNDS PROMOTION
Our client, the Brit Oval, needed to get more people intersted in Pro40. So, taking the ever popular Twenty20 as a starting point led us to the ‘Twenty20 with twice the balls’ campaign.
A photo shoot at the Brit Oval with a professional body guard standing in for the umpire gave us the gritty image required to give this campaign the balls it needed.
Floor stencils, seat stickers, wall mural and posters around the grounds help to reinforce the key messaging.
Design / Typography / Retouching