LYRE’S BRAND & PRODUCT CREATION

With young adults consuming less alcohol in favour of health and wellness an opportunity for non-alcoholic alternatives has emerged.

As a category in it's infancy, we discovered that very few options were available and what's more, these options tasted nothing like the spirits we’ve all come to know and love.

After two years of R&D with food scientists, manufacturing partners and leaders in the beverage industry we eventually landed on 12 non-alcoholic alternatives to some of the most popular spirits in the world that were nearly indistinguishable from the genuine article.

Our brand idea revolved around the well known Australian mimic, the Lyrebird. This marvel of nature is able to recreate nearly any sound it hears with immense precision, just like our drinks.

Design Direction / Design / FA

LYRE’S RTD RANGE CREATION

Design Direction / Photography / Finished Art
Designer - Damien Quin
Illustration - Kevin O'Donnell

CUB were looking to re-launch Pure Blonde Organic after their initial soft launch in 2019 didn’t have as much impact as hoped. Kinetic were tasked with developing an overarching BTL campaign that would disrupt shoppers, drive awareness of the product, the greater category and drive trial of Pure Blonde Organic.

The campaign needed to be adaptable across various retail partners - each feeling unique whilst retaining consistency in the core of the idea. Dialling up the organic credentials and natural ingredients was essential, though key learnings from the soft launch showed that this needed to be handled with care.

Rather than presenting Pure Blonde Organic as overly worthy, we chose to add a sense of personality and playfulness instead, keeping true to Pure Blonde lore.

Keeping aligned with the ‘touch more pure’ ethos from the ATL campaign, we created a unique and engaging experience for consumers at point of purchase with clear and concise messaging, creative practically bursting with life and a strategically sound go to market plan.

Design / Typography / Retouching / FA

LAUNCH DM PACK & VIP TEST DRIVE INVITATION

With the launch of the new 308CC GT100 Peugeot wanted to build awareness of its new style direction. To achieve this we sent 1,000 prospects an exclusive personalised invitation to attend a VIP test drive event at one of five luxury country retreats. A limited edition art book and gift pack were also included in the event.

Design / Typography / Retouching

LAUNCH DM PACK

A multi award winning DM pack designed for the launch of the Lotus Evora. Lotus wanted to pull customers away from the ubiquitous Porsche and into the new Lotus Evora. So we convinced them to run a mailing that challenged Porsche head-on.

Porsche make (by robot) over 10,000 cars for the UK market every year, unlike the 400 hand-made Lotus Evora.

Inside the mailing was a brochure that directed those unlucky enough to miss out on buying an Evora toward the Porsche website, after all, there are plenty of those available.

Design / Typography / Retouching

GIFT BOX

Concept packaging design for a premium, limited edition gift box for Woodford Reserve. The packaging doubles as a glorifier also to display your bottle at home. Magnetic close, copper foiling and touch matt finishes help to enforce the brands quality values.

Concept / Design / Typography / Finishes

LOVER LATTE BRAND CREATION

Design Direction / Photography / Finished Art
Art Director - Libby Young

GIFT BOX

Creation of Jack Daniel's Single Barrel gift box. The challenge was to create something that really heroes the iconic bottle shape, whilst echoing the premium qualities of the product.

Concept / Design / Typography / Finishes

FACELIFT DM PACK

To tell people about the cosmetically upgraded Peugeot 207, we used this ‘facelift’ thought and created an engaging DM pack which arrived wrapped in cosmetic surgery bandages, for the recipient to unwrap and view the ‘new face’ of the 207. The 'unveiling’ theme was carried through to the design.

Design / Typography / Retouching

GIFT BOX

Packaging design for Jack Daniel's Global Brand Team to be handed out over the Holiday Season. The simple black and white design is brought to life through the use of typography and print finishes. The box is covered in a soft touch matt finish, with spot gloss UV type as a contrast.

Concept / Design / Typography / Finishes

GIFT BOX

New packaging design for Jack Daniel's Tennessee Honey to create more theatre on shelf and promote gift purchasing during the holiday season. The packaging was so well received that the limited edition was rolled out nationally.

Concept / Design / Typography / Retouching / Finishes

ON PREMISE PROMOTION

A promotion running in venue to win a trip to the USA to experience the American way of life. The prize winner gets to choose the trip that excites them the most, be it baseball in NYC, a music festival in Austin or off to Tennessee to visit the birth place of Jack Daniel's.

Concept / Design / Typography / Retouching

LYRE’S CLASSICO 750mL CREATION

Design Direction / Photography / Finished Art
Designer - Damien Quin
Illustration - Kevin O'Donnell

ON GROUNDS PROMOTION

Our client, the Brit Oval, needed to get more people intersted in Pro40. So, taking the ever popular Twenty20 as a starting point led us to the ‘Twenty20 with twice the balls’ campaign.

A photo shoot at the Brit Oval with a professional body guard standing in for the umpire gave us the gritty image required to give this campaign the balls it needed.

Floor stencils, seat stickers, wall mural and posters around the grounds help to reinforce the key messaging.

Design / Typography / Retouching

GIFT BOX

Christmas packaging design for Gentleman Jack and glass pack. Simple die-cuts allow the bottle and glasses to be the hero, a silver foiled edge highlights these shapes and gives the packaging the premium touch. 

Concept / Design / Typography / Retouching / Finishes

LAUNCH DM PACK

DM pack design for the release of the new Peugeot RCZ. A simple, yet effective play on the sense of driving such an exhilarating car.

Design / Typography / Retouching

DM PACK

The Peugeot 3008 is the first true ‘Crossover’, a fusion of SUV, MPV and hatchback – a tricky proposition for consumers to get their head around.

We all remember toy car packaging from our childhood. For our DM pack we created our own 3008 toy car pack, but in this instance the toy replica that should be sitting in the vacuum formed bubble is missing, helping the audience to realise the cars true uniqueness. 

Design / Typography / Retouching

HOME PAGE HERO SLIDES

Creation of Jack Daniel's home page slides for Dan Murphy's website. The challenge was to create something simple that could hero various products and give customers more information about their products and introduce them to new members of the JD family.

Concept / Design / Photography / Retouching