LAUNCH DM PACK
A multi award winning DM pack designed for the launch of the Lotus Evora. Lotus wanted to pull customers away from the ubiquitous Porsche and into the new Lotus Evora. So we convinced them to run a mailing that challenged Porsche head-on.
Porsche make (by robot) over 10,000 cars for the UK market every year, unlike the 400 hand-made Lotus Evora.
Inside the mailing was a brochure that directed those unlucky enough to miss out on buying an Evora toward the Porsche website, after all, there are plenty of those available.
Design / Typography / Retouching